Title: CEO, Impact BBDO Dubai; Chief Growth Officer MENA, Impact BBDO Group
Years in the role: 2 years
Years in the industry: 25 years
Years in the middle east region: 31 years
Other roles / board memberships: Chief Growth Officer MENA, Impact BBDO Group
Power Essay: AI will replace the unremarkable
Why creativity is now the only true moat in an age where technology can replicate everything else.
By the time this article is published, I will have written over thirty editions of The Bold Play, my weekly newsletter on how bold ideas, creative thinking and cultural insight drive business outcomes. Its message is consistent: creativity is not a department. It is a competitive adva
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