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The MENA Power List 2025: Publicis Groupe Middle East’s Jennifer Fischer

“When you’re genuinely energised by what you’re doing, people want to be part of it,” writes Publicis Groupe Middle East's Jennifer Fischer.

leadershipJennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East.

Title: Chief Innovation & Growth Officer, Publicis Groupe Middle East
Years in the role: 3 years
Years in the industry: 18 years
Years in the Middle East region: 18 years

Power Essay: Joyful leadership
This weekend I was in the car with my husband. He mentioned he’d added a new song to our playlist. Suddenly, the lyrics came through the speakers: “oh la la, la la la la la, life is a joke and death is a punchline.”
Not exactly the kind of lyric you’d expect to inspire a leadership philosophy. But for me, it does.
Because the truth is, life is fragile. It’s short. And often, it’s hard. That doesn’t depress me; it motivates me. Not to climb faster to the top, but to make the t


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