AKQA’s Jon Holloway on Saudi Arabia’s white noise problem.
The ‘thought leadership’ pieces are everywhere.
“Saudi needs a new playbook.”
“Creativity is the next frontier.”
“Storytelling must evolve.”
But peel back the headlines and what you often find is the same recycled thought wrapped in mediocrity: bland ideas disguised as insight or vague strategies packaged as vision. For a region that’s rewriting its future with staggering speed, the conversation about creativity has stalled.
Here’s what you won’t often hear:
Saudi doesn’t need a new playbook. It needs to throw out the genre entirely.
Saud
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