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Fusion5 appoints David Shields to leadership bench

David Shields joins Fusion5 as Director – Client and Strategy to connect strategy, human creativity, and technology at the media agency.

Fusion5 DavidDavid Shields, Director - Client & Strategy, Fusion5.

Fusion5 has added to its senior leadership team with the appointment of David Shields as Director – Client and Strategy.

Following an intense year of strategic investment and foundation-building of AI and automation capabilities, the ROI-driven media agency has picked Shields for his global experience and forward-thinking approach.

“With AI reshaping our industry, his ability to connect strategy, human creativity, and technology will be key to building the products and solutions that grow our business and strengthen long-term partnerships with our clients,” said Elie Haber, Managing Partner at Fusion5. “We’re thrilled to welcome him on board to help shape the future of Fusion5.”


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.