The recruitment market in the UAE and wider region in 2025 is undergoing a significant transformation, particularly across the advertising, PR, media, and marketing industries. These sectors are at the centre of business growth, brand visibility, and consumer engagement, making the demand for the right talent more critical than ever before. Agencies and brands alike are no longer looking at recruitment as a transaction, instead, it has become a strategic function that directly impacts reputation, revenue, and long-term success.
Agencies are selective, clients are demanding
One of the most visible shifts in 2025 is the growing selectivity in hiring. Agencies are taking longer to finalize deci
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