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Sephora Middle East sponsors AlNassr Women’s Football Team

"This partnership reflects Sephora’s deep commitment to championing strength, confidence, and women empowerment," says Hasmik Panossian, Managing Director of Sephora Middle East.

Sephora

Saudi Arabia’s AlNassr Women’s Football Team officially names Sephora Middle East as its exclusive beauty sponsor.

More than a sponsorship, this partnership aims to be a bold statement of empowerment. The sponsorship aims to position Sephora as a brand that stands with the trailblazing women shaping the future of sport in Saudi Arabia, amplifying their voices and celebrating their strength on and off the field.

“Sephora is proud to be the exclusive beauty sponsor of the AlNassr Women’s Football Team,” said Hasmik Panossian, Managing Director of Sephora Middle East.

“This partnership reflects Sephora’s deep commitment to championing strength, confidence, and women empowerment,”


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.