By Racha Semaan, media manager, Initiative
I like to do puzzles, big and complicated ones. They get me so intrigued from the first piece until the last; for me, the reward is the satisfaction I get when I have completed the puzzle.
So why do I see this as my secret weapon at work? Well, in my opinion, media has got the best puzzles to work with and around.
I have always loved the chase for the information which is required, whether it is internally when I have to jump from one department to the other or externally, through different research tools, probing client data, etc. This made me become the go-to person for projects with high levels of ambiguity.
Every time I start worki
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