VIVA Kuwait has picked up You Tube’s inaugural Lantern Award for its Ramadan campaign.
The Kuwaiti telecom beat 70 other campaigns to take the award for its humorous two-part series ‘Where is my bowl?’, which featured the scenario of misplacing cookware after dinner with guests.
The winner was chosen using an algorithm that takes into account views, engagement and ‘qualitative elements’.
Alex Brunori, head of Creative Agencies at Google, said: “During Ramadan, the ad world embraced a sense of community, giving and togetherness and produced ads that showcased true originality. The winning ad had the highest rate of organic views and highest rates of comments, likes and shares
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