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First round of speakers revealed for The Future is Now event

The Campaign Breakfast Briefing: The Future is Now returns to host the region's industry at the precipice of new age trends and tech in media and marketing.

Future Breakfast

The Campaign Breakfast Briefing: The Future is Now returns on Friday, September 12, at the Metropolitan Hotel Dubai and is set to host more than 15 brand and agency marketers who have pioneered the future of media and marketing in the Middle East.

The half-day event’s agenda features topics such as commerce scalability in that age of AI, discussions on how the Open Web holds up to a platform-dominated and will uncover the hacks to co-pilot creativity with agentic AI.

Speakers currently include … :

Maher Kassab, Associate Director – Digital Marketing, ARADA
Umar Nisar, Head of Programmatic, Khaleej Times
Siddhi Dhavale, Head of Performance Strategy, Starcom – Publicis Gro


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.