The region walked away from Cannes Lions International Festival of Creativity with 26 Lions, but can the haul be classified as a success?
It was an eventful week in Cannes for agencies across the Middle East and North Africa, but sometimes it’s hard to live up to the success of previous years. No titanium awards, no regional firsts, no shortlists whatsoever in a number of categories, and a hugely disappointing showing in film do not add up to a classic Cannes.
With 26 Lions in total, the haul was identical in number to last year but less than the high point of 31 attained in 2013. Whether it can be classed as a good year for the region, however, is debatable, with less golds than l
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