Social media has become the first place to look before booking a table or placing an order. A Cropink study indicates that 72 per cent of people use social media to research restaurants, and 68 per cent check a restaurant’s social media before visiting. Yes, TikTok and Reels recommendations work well here, and not only with Gen Zs.
But why? Social media engagement is all about the relationships and trust that digital platforms can build, not simply about food photos.
There are several benefits for restaurants that actively reply to reviews, answer enquiries, and facilitate online ordering. According to a recent study, 71 per cent of customers are more inclined to suggest a restaurant tha
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