Videos are being created in two days versus two months, visuals in two hours instead of two weeks, with briefs of two lines instead of two pages, resulting in customer interaction that is measurable in minutes versus weeks, with media budgets that reach people at a tenth of the cost. It feels like Moore’s law is beginning to apply to digital marketing. It is no wonder then, that traditionally-structured operations are finding it difficult to keep up – much like Nokia and Blackberry in the age of the iPhone.
A significant digital marketing spend is rising from the ashes of the war on the traditional marketing budget. This spend is giving life to an unprecedented model of communicatio
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Tags:Netizency
