Kellogg has retained Carat and iProspect for its European, Middle East and North Africa media business and moved its digital business to DigitasLBi from Isobar.
It follows a review called in february that was handled by Chris Nolan, media and digital director for Kellogg EMEA.
Carat has held the European business since 2008 when it won the account from Mindshare, which had held it for eight years.
DigitasLBi worked with sister Publicis Groupe agency Leo Burnett, Kellogg’s creative shop, to pitch for the business in order to “demonstrate the need for a seamlessly integrated agency team with data and digital at its heart”.
The agency described this as the group’s “power of o
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