Krispy Kreme has appointed Magnitude Creative as its strategy and creative agency of record across the Middle East.
The Abu Dhabi-based digital marketing and creative agency will now oversee brand communications for Krispy Kreme in the UAE, Saudi Arabia, Kuwait, Bahrain and Jordan.
Magnitude Creative’s scope of work covers more than 340 of Krispy Kreme’s doughnut quick-service restaurants across the region, in partnership with Americana Restaurants – the regional operator for Krispy Kreme and more than 10 other global quick-service restaurant (QSR) brands.
“Our partnership with Magnitude is built on shared values, agility, and a deep commitment to building meaningful brand love
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