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Provocations: Welcome to potentialis

Publicis Groupe Middle East’s Jennifer Fischer says that it’s time for us to unlock our AI superpowers.

Publicis Groupe’s Jennifer Fischer on Potentialis
“Will your job survive artificial intelligence (AI)?” “Find out which jobs are AI-proof.” “AI won’t take your job but someone who knows AI will.” Those are the scary headlines everywhere.
Let’s flip the script and look at the bright side for a minute.
Stepping into this era – I like to call it ‘Potentialis’ – is like stepping into a sci-fi utopia where AI isn’t just another tool; it’s the secret sauce for unlocking human superpowers.
Imagine this as the moment in every great superhero story where something big happens – an experiment g


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