From left, Mazen Jawad, CEO, Horizon Holdings; Alex Pineda, Chief Creative Officer, Horizon FCB Dubai; Reham Mufleh, Managing Director, Horizon FCB Dubai.Horizon FCB Dubai has named Alex Pineda as its new Chief Creative Officer. The appointment comes as Horizon FCB sharpens its focus on delivering work that combines creativity fueled by data and technology to build brands that endure.
With more than 20 years of work experience in the Middle East, Europe and Latin America, Pineda has been helping brands in the UAE, Saudi Arabia and the rest of the region stand out, stay relevant and deliver results. His track record includes work in different industries like QSR, automotive, banking, FMCG, tourism, real estate, and public sector amongst many others.
Furthermore, major global creative festivals, including Cannes Lions, D&AD, One Show, Cli
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