BackLite Media has announced the release of SpotLite 3.0, its annual publication created in collaboration with Campaign Middle East.
The third edition of SpotLite brings together the voices, ideas and campaigns shaping the next chapter of Out-of-Home (OOH) media. Built around the theme of creativity and innovation, this issue reflects BackLite Media’s – a subsidiary of Multiply Media Group (MMG) – commitment to lead with purpose, insight and design.
In an era where the media landscape is evolving faster than ever, SpotLite 3.0 provides both perspective and direction. With a range of insightful pieces from thought leaders in the industry, from programmatic digital OOH and AI-led content man
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