Digital investment has seen a meteoric rise in the past decade for obvious reasons, especially in the MENA region with the ability to be fully accountable and measurable. However, over the last few years there have been some doubts raised over the quality of certain inventory, especially when it comes to new ways of buying audiences through ad networks and biddable platforms.
This has resulted in ‘ad viewability’ becoming one of the biggest buzzwords thrown around the digital industry in the past few years, and for good reason. With the advent of new technology that enables us to track and measure which ads have the ability to be viewed, we are working closely with clients and publish
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