The MENA region has had a great run at the Cannes Lions International Festival of Creativity 2025, with a total of 32 wins awarded across agencies and markets – up from 22 in 2024. This year’s Cannes Lions MENA winners include work from the UAE, Saudi Arabia, and, winning its first Silver Lion, Jordan.
Impact BBDO led the region, and was awarded MENA Network of the Year at Cannes Lions 2025 on total points, marking a historic seventh time that the network has claimed the title.
In terms of trophies, UAE agencies have 18 wins so far led by FP7 McCann Dubai (1 Gold, 1 Silver, 5 Bronze); VML Dubai (1 Silver, 3 Bronze), Impact BBDO (1 Gold, 2 Silver, 2 Bronze), LEO Dubai (1 Bronze). Mean
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