IAB reveals data from the MENA digital adspend report for 2024 at a member’s event.
MENA region’s digital advertising spend reached $6.95bn in 2024, up 19.8 per cent from the previous year, according to new data released by IAB MENA. The announcement, made at a closed-door member event on June 12, confirms the region’s continued momentum – and reframes its recent growth trajectory following a restatement of last year’s figures.
In 2023, IAB MENA had previously reported the market at $6.25bn, but enhanced econometric modelling and broader industry validation – to align themselves with international data standards –
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