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Shantelle Nagarajan
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Best Place to Work: Individual Shop/Network of the Year 2024: TBWA\RAAD (UAE)

Shantelle Nagarajan
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The Gold winner in this category for Campaign's Global Agency of the Year Awards is TBWA\RAAD (UAE).

DET congratulates TBWA\RAAD on winning best place to workReda Raad, Group CEO, TBWARAAD.

The Gold winner of Best Place to Work: Individual Shop/Network of the Year 2024 for Campaign’s Global Agency of the Year Awards is TBWA\RAAD.

The creative shop’s systematic overhaul of its workplace culture delivered measurable results that justify this recognition. The Dubai-based agency engineered change through data-driven initiatives, and the numbers tell the story.

Employee engagement jumped from 68 per cent to 81 per cent, while the resignation rate decreased from 28 per cent to 11 per cent, a 62 per cent reduction that saved the agency AED1.5m annually. Trust in senior leadership rose from 60.6 per cent to 79.8 per cent, reflecting the success of its collaborative agency reset programme.

TBWA\RAAD’s


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Tags:Best Place to Work: Individual Shop/Network of the Year 2024Campaign Global Agency of the Year AwardsTBWA\Raad
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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