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Shantelle Nagarajan
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Corporate Communications/Marketing Person of The Year 2024: Romy Abdelnour, TBWA\RAAD

Shantelle Nagarajan
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RomyRomy Abdelnour, Head of Communications, TBWARAAD.

The Gold winner of Corporate Communications/Marketing Person of The Year 2024 for Campaign’s Global Agency of the Year Awards is Romy Abdelnour, Head of Communications, TBWA\RAAD.

When United Arab Emirates-based agency TBWA\RAAD decided to hit the reset button in 2024, its top-down transformation was designed to redefine the agency’s culture around four core values: courage, belief, hunger, and collaboration. But first they needed someone who could turn corporate transformation into compelling narrative.

Enter Romy Abdelnour: the communications maestro who orchestrated agency-wide change. She turned internal transformation into external triumph through a symphony of strategic storytelling.

The


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Tags:Campaign’s Global Agency of the YearCorporate Communications/Marketing Person of The Year 2024Head of communicationsRomy AbdelnourTBWA\Raad
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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