Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe ME&T. The Gold winner of Strategic Planning Leader of The Year 2024 for Campaign’s Global Agency of the Year Awards is Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe ME&T.
Since joining Publicis Groupe in 2022 as its first regional chief strategy officer working across the Middle East and Turkey (ME&T), Rais has transformed the network’s ME&T operations into a strategic powerhouse, delivering a +6.6 per cent organic revenue growth in the hard commercial reality of 2024’s challenging economic climate.
By introducing new models of thinking, Rais has reimagined how strategy should work – from “4P” a proprietary strategic thinking model, to “OPEN” for democratise
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