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posted on Jun. 11, 2025 at 3:34 pmJun 11, 2025

ZEE Entertainment transforms Z brand into content and technology powerhouse

posted on Jun. 11, 2025 at 3:34 pmJun 11, 2025

The Z brand aims to identify and create value-accretive opportunities that amalgamate technology across all functions, including content creation, distribution and monetisation.

ZEE Entertainment Enterprises (‘Z’), has revealed the transformation of its brand into a content and technology powerhouse, with an aim to offer premium quality content and an immersive consumer experience across entertainment platforms.

In line with its futuristic approach, the company is taking bold steps forward to realise its long-term growth aspirations centred around enhanced performance and profitability.

The company aims to identify and create value-accretive opportunities that amalgamate technology across all functions, including content creation, distribution and monetisation.

Sharing his thoughts on the new brand universe, Punit Goenka, CEO, ZEE Entertainment Enterprises said, “As we emb

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Tags:Amit Goenka billboard Brand brand architecture brand pillars brand universe consumer experiences content Content creation distribution entertainment immersive Interactive monetisation platforms premium content Punit Goenka quality content technology Yours Truly Z Z Z Entertainment Enterprises Zee Entertainment

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.