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beIN, Sony Pictures Entertainment extend content deal across MENA

First signed in 2021, the renewed agreement builds on the longstanding collaboration between beIN and Sony Pictures Entertainment.

beIN SonybeIN will continue to hold first and second window rights to several film titles from Sony Pictures Entertainment’s diverse library.

beIN Media Group has extended its longstanding content agreement with Sony Pictures Entertainment (SPE), securing exclusive multi-year rights to a broad portfolio of acclaimed television series and films which will come to beIN’s audiences across the Middle East and North Africa (MENA), and Turkey.

As part of the renewed deal, beIN will continue to hold first and second window rights to several film titles from SPE’s diverse library.

In the Middle East, content will be available in both Arabic and English across beIN’s entertainment channels, beIN ON DEMAND, and on its OTT platforms, TOD and beIN CONNECT. In Turkey, content will be available in English and Turkish via Digiturk’s


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.