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DigitalFeaturedOpinion

Thinking of going freelance? Top tips and considerations for aspiring self starters

Carine El Natour explores the rise of freelancing in PR across the MENA region and offers practical advice for those considering the leap.

freelancing in PR

According to the latest Talent on Demand report by Outsized, freelancer registrations in the MENA region surged by 78 per cent in the past year. This is a reflection of a larger, undeniable shift in how professionals are choosing to work. In the world of public relations, where relationships, reputation, and results matter most, freelancing in PR is becoming an increasingly popular path as more professionals choose to go it alone.

And I get it. Because I did it too.

After years in both agency and in-house PR roles, I found myself constantly circling the same internal question: “Is this all I’m meant to do?” Despite the passion and dedication I put into each role, I hit a wall. Th


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.