Power League Gaming (PLG), an esports and gaming agency in MENA, has announced a partnership with du, to launch a month-long esports tournament series at du’s flagship store in Dubai Mall.
The collaboration claims to be one of the first partnerships of its kind in the region between a gaming agency and a telecom provider – bringing competitive gaming directly into a retail environment and offering customers an immersive digital experience.
Launched on 10 May and continuing over four consecutive weekends, the tournament series will feature four of the region’s most popular esports titles: Tekken 8, EAFC 25, Rocket League, and Fortnite. Held in-store, the activation aims to transform
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
