Podeo and SMC Group have entered into a partnership aimed at developing the podcast advertising market across the Middle East and North Africa. As part of the agreement, SMC Group will act as Podeo’s exclusive advertising sales partner in the UAE and Saudi Arabia.
The collaboration focuses on strengthening the digital audio advertising ecosystem in the region. By linking podcast creators with advertising opportunities, both parties seek to help brands connect with audiences through content that resonates in a more personalised media format.
Commenting on the partnership, Stefano Fallaha, Founder and CEO of Podeo, said, “At Podeo, we’ve built the infrastructure to make podcast adv
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