Initiative MENAT has appointed Sanita Sandhu as its new Chief Strategy and Growth Officer. The move marks a strategic addition to the agency’s leadership team as it continues to drive regional expansion across the Middle East, North Africa and Turkey.
The newly created role is designed to support Initiative’s ambitions for deeper client partnerships, innovation-led solutions and product-driven growth. Sandhu brings more than two decades of international experience across the UK, Europe and Asia, most recently serving as Chief Strategy and Growth Officer at Kinesso EMEA.
In her previous role at Kinesso – the technology-led performance marketing arm of IPG Mediabrands – she led cross-functional
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