Shakespeare Communications has been selected to manage public relations duties across the Gulf for The Drill, a crisis simulation platform developed in Australia. The Dubai-based boutique agency secured the account following a competitive pitch.
The Drill, established in 2016, offers digital crisis simulation tools used by organisations to train staff and test response strategies under high-pressure scenarios. The platform has seen growing interest from sectors across the region, particularly in aviation, healthcare, government, oil and gas, and financial services.
Gerry McCusker, Managing Director of The Drill, said: “Having visited the GCC for work over the years, we’d become aware of and met Ananda and several of her te
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
