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Shantelle Nagarajan
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Insights from OMD Sense on the future of media and marketing

Shantelle Nagarajan
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A summary of key insights surrounding AI, Gen Alpha and more on the future of media and marketing from the OMD Sense conference this year.

marketing OMDSaleh Ghazal, CEO of OMD MENA.

At the OMD Sense conference this year, experts painted a complex future shaped by technological advancements, offering strategies to navigate challenges and transform them into opportunities.

The event, which took place at the Museum of the Future, drew a large crowd of senior business and marketing professionals from brands, agencies, and media circles.

Conference speakers urged marketers to stay optimistic and seize opportunities amid the complexity and disruption the industry will face in the coming years.

“During the next 20 years, we will have to face an extraordinary and unprecedented confluence of economic, political, social, climate and technological transformations. Our job


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Tags:AIBlake CuthbertChangefutureGen AlphamarketingmediaNoah RafordOMDOMD SenseQi PanRahaf HarfoushSaleh Ghazal.technology
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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