INFINITI’s rebrand has landed in the MENA region with a concept that goes beyond the traditional showroom unveiling. In line with its global repositioning from premium to elevated luxury, Arabian Automobiles – the brand’s distributor in Dubai and the Northern Emirates – reimagined the customer journey with a launch designed to appeal to all five senses.
The campaign, titled INFINITI Night Sky, delivered a multisensory experience that reflects INFINITI’s evolved identity. In partnership with agencies ComCo, the launch integrated influencer marketing, regional creative talent, and immersive touchpoints to mark the debut of the new QX80 and the brand’s renewed direction. The event tu
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