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Campaign announces Breakfast Briefing: Marketing Strategies 2025

The Campaign Breakfast Briefing: Marketing Strategies 2025 on Thursday, 29 May, will host hundreds of industry professionals to unlock foolproof marketing insights.

Marketing strategiesThe Campaign Breakfast Briefing: Marketing Strategies 2025 will take place on Thursday, 29 May at Grand Plaza Mövenpick, Dubai Media City.

On Thursday 29 May, at the Grand Plaza Mövenpick in Dubai Media City, Campaign Middle East will host its Campaign Breakfast Briefing: Marketing Strategies 2025, hosting hundreds of industry professionals for a networking and knowledge-sharing event like no other.

The event will unpack the seismic shifts reshaping brand strategies across the Middle East — from smarter investments and deeper human insights, to AI-enhanced personalisation and culturally resonant storytelling.

Through a series of panels, industry leaders will tackle marketing’s most pressing questions: how to harmonise creative ambition with business goals and community expectations; how to build loyalty in an era of al


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.