Dubai-based Mada Media has launched www.madamedia.com, a new unified digital platform aimed at streamlining out-of-home (OOH) advertising across the emirate. Targeted at advertisers and media agencies, the platform consolidates the process of applying for advertising permits – covering everything from public transport networks and commercial vehicles to private buildings and right-of-way placements – into a single, centralised system.
The move follows the establishment of Mada Media by decree in September 2024, under the directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, with the goal of regulating and developing Dubai’s advertising infrastructure.
Mada Media’s new platform also aligns with Dubai’s offici
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