Image Credit: 7-Eleven
7-Eleven is bringing a virtual car meet up and its car-themed advertising to Fortnite.
Brand fans, car fanatics and gaming enthusiasts are brought together for a first-of-its-kind interactive challenge on the online video game.
The partnership aims to engage young consumers by combining the brands social media presence with the gaming platform. It also aligns with the brand’s strategy to attract gamers and promote its delivery service, which is often marketed to gamers.
Consumers can participate in a scavenger hunt to find branded cars across different Fortnite islands within the
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