Image Credit: AppsFlyer
AppsFlyer has released its State of eCommerce App Marketing report, which features key global industry trends to guide retail marketers in building a mobile-first experience.
While retail marketers continue operating in an uncertain economic landscape, last year’s Q4 holiday shopping season saw more in-app purchases by consumers compared to Q4 in 2021, providing a glimmer of hope.
Consumer spend in shopping apps climbed 37 per cent in Q4 2022 compared to Q3 2022, 30 per cent higher than the rise in 2021 over the same period.
On average, retail apps generated 10 per cent more revenue in
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