Starting your own agency isn’t for everyone but, if you’re one of the round pegs about to take the plunge, Laurence Green has five pointers to making a go of it
“Like working in advertising, only more so.” Five years into a second start-up, that’s still my best stab at summarising what it’s like out here in the advertising badlands, the place where the crazy ones roam.
We start-ups are in the same business, after all, with the same ups, downs and sideways. (Well, maybe less of the sideways.) But here at the start-up, even the five year-old version, things are different also. Wins taste much sweeter and losses much sourer than at BigCo. Our dreams are less negotiable, our plans less fli
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
