Digital media and advertising innovation were the central themes at this year’s summit. Here’s what everyone was talking about
Virtual Reality
Virtual reality has been a facet of almost every tech tradeshow this year and Arabnet was no different, with Dubai-based company 360MEA showcasing its 360 exclusive video experiences. Brayden Ainzuain, global digital director of Starcom, explains: “VR will bring the global agency closer as meetings will never be the same. We’ll be able to feel like neighbors with guys who are sitting on the other side of the globe through Virtual Workspaces. It’ll help us deliver a better first version or iteration in the physical world as creative. Co
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