Ipsos has announced Ziad Issa as its new Media CEO for the MENA region, taking over from long-standing Elie Aoun.
The market research company called it “a significant leadership transition in the MENA region”.
Effective immediately, Issa succeeds Aoun, who has decided to step down after an exceptional 32-year tenure at Ipsos in MENA.
In his new capacity, Issa will lead and manage the Media Research business and the Audience Measurement at Ipsos across the MENA region.
He will play a crucial role in advancing the Media business with a primary focus on commercial activation and the introduction of new media services.
In his new role, Issa reports directly to Edouard Monin, the CEO of Ipsos in MENA.
Monin said: “I am delighted to welcome such a seasoned and respected leader to our executive team. Together, we will foster a collaborative spirit for our clients and a bright future for our talent.”
Issa joined Ipsos in January 2005, and progressed through various roles including Media Research Manager, Director, Chief Client Officer and Chief Media Officer.
Issa said: “As someone who has proudly chosen Ipsos as my second home for the past two decades, prioritising our clients’ needs has always been my priority.
“I am dedicated to delivering exceptional service by embracing the dynamic changes within the media landscape.”
