Mobile telecommunications provider Zain has called a review of its media planning and buying account.
A number of international agency networks with a regional presence have been invited to pitch, including incumbent Mindshare, which has held the regional account since 2009 and for Kuwait and Bahrain since 2002 and 2003. Zain is one of the biggest ad spenders in the region and is headquartered in Kuwait.
A Zain spokesperson confirmed the review was taking place, stating that: “As one of the largest media buying en-tities in the region, Zain is always seeking optimal efficiencies in this area of the business. Accordingly, in keeping with good corporate practice and following the advancements
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
