Wunderman Thompson has appointed Pablo ‘Daf’ Dachefsky as executive creative director for its Dubai office, overseeing a diverse cross-disciplinary team with disciplines including design, content, CX, tech and innovation.
He joins from PUBLICIS/WYSIWYG Spain, where he recently worked on the famed ‘Moldy Whopper’ campaign.
Dachefsky brings more than 20 years of experience in the digital and advertising worlds, having worked on top global brands such as AXA, Burger King, Netflix, Renault, Sony and Visa, among others. In addition, he has won over 180 international awards at Cannes, Clio, NY Festivals, One Show, D&AD, LIA and more as well as 30 Grand Prix in the last five years.
Faysal Abdul Malak, Managing Director of Wunderman Thompson UAE, said: “Daf brings an incredibly rich experience in creating groundbreaking and innovative campaigns. As the region keeps rising in creativity, innovation, and tech – it is an exciting time for us as an agency. We are confident that his approach will bring bold ideas to life and inspire growth for our clients.”
He added: “I’m a strong believer in finding new ways to get to the boldest ideas and shaping unique customer experiences through data-driven insights. My creative direction style is to always look for a powerful combination of tech, PR shocks and a touch of gadgetry. I’m looking forward to bringing memorable work to life that will stand out in the region and beyond.”