Perfetti Van Melle Middle East has appointed Wavemaker as its media agency of record, to manage strategic communication planning, offline and digital media planning and buying for its complete portfolio of iconic brands, which include Mentos, Chupa Chups, Smint, Fruitella and Alpenliebe.
Marios Tirkides, marketing director and e-commerce director for MENA and South Asia at Perfetti Van Melle, said: “We are excited to start this new journey of a global partnership with Wavemaker and to have our media business for MENA managed by the Wavemaker MENA team. We are coming from a strong base of media fundamentals and plans that have been built over the last few years and we are looking forward to moving our exciting and youthful brands on a new phase of communication and engagement with our audiences, together with Wavemaker.”
Rabe Iyer, CEO of Wavemaker MENA, said: “We are excited to be working with Perfetti Van Melle again. They are the owners of some of the most exciting brands that we all are a big fan of. Wavemaker has been doing some of the best work on Perfetti Van Melle brands across different markets and now we have the opportunity of being a part of their growth journey again in the MENA region, and bring together the intersection of media, content and technology to drive the portfolio of brands.”
Marc Ghosn, managing director of Wavemaker UAE, said: “We are thrilled to be partners with Perfetti Van Melle. The brands at Perfetti Van Melle give us the right opportunity to bring moods, moments and messaging together to deliver personalisation at scale and creating award-worthy campaigns.”
Wavemaker is a new kind of global agency delivering transformative solutions through media, content and technology for some of the world’s biggest brands. We have an unrivaled collection of purchase journey data, over 500.000 journeys across 40 markets and 80 categories, and deploy our purchase journey expertise to spot opportunities and problems at every stage of the customer cycle, and turn both into growth. Our 8,600 Wavemakers in 90 countries are diverse, integrated and leading-edge, from trading specialists to data scientists, e-commerce experts to award-winning content creators. Our mission is ‘Let’s make the Future’ – at a time when market and customer behavior is disrupted 24/7, we never stop evolving to help clients succeed. We are a part of GroupM, WPP’s global media investment management company. For more, see www.wavemakerglobal.com