Wataniya reviews creative advertising account

Kuwaiti telco Wataniya has called a review of its creative advertising account.

A handful of agencies are believed to be involved in the review, including incumbent Impact & Echo, which is part of the Dubai-based Impact BBDO Group. Impact & Echo has held the business for the past five years.

Last year Wataniya launched a new brand strategy with the tagline ‘We have a new spirit’, replacing the ‘It’s just getting started’ tagline it had used for the previous 10 years.