“We aim to provide kids with the space and encouragement they need to accept their own distinct identities and to understand and appreciate the differences in others,” said Vanessa Brookman, Senior Vice President, Kids & Family EMEA for Warner Bros. Discovery, during an exclusive interview with Campaign Middle East.
Warner Bros. Discovery went into details with Campaign regarding the rebranding of Boomerang to Cartoonito.
Why did you rebrand Boomerang to Cartoonito?
We designed Cartoonito to be a unique and thoroughly modern preschool brand that showcases diverse, authentic and relatable storytelling to a new generation of kids and their parents.
I’m really excited as I feel it rea
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