UM has landed Qtel’s media planning and buying account following a competitive pitch.
The awarding of the account follows a second round of pitch presentations. The incumbent on the account was OMD. The pitch was called last summer, with Qtel’s creative account also put up for review.
No decision on the advertising brief has been publicly disclosed, although it is believed to be at the shootout stage involving two finalists. The incumbent of Qtel’s creative account is Impact BBDO Qatar. These two pitches follow the review of Qtel International’s media buying and planning business earlier in 2010. That pitch was eventually won by Starcom Beirut.
Also still up for grabs are
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