UM and FP7 McCann KSA have collaborated to launch a regional-first campaign for Diriyah Season using TikTok OOP.
Diriyah Season, known for its rich cultural heritage and diverse entertainment offerings, is a leading event in Saudi Arabia, drawing visitors from across the globe.
This collaboration aims to elevate the visibility and impact of Diriyah Season through innovative marketing strategies.
Turning the Saudi TikTok community into billboard stars, renowned creators captured their Diriyah Season experiences. These moments were then shared across prominent OOH screens in Riyadh, inviting the public to join in the celebration and share their own Diriyah experiences.
Since its
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