UAE launches international campaign to attract foreign talent

The campaign will highlight the benefits to entrepreneurs, startups and investors of choosing the UAE as a launch platform.

By Zainab Mansoor

The UAE has launched a new international campaign to attract foreign investment and talent.

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, announced the ‘United Global Emirates’ initiative, inviting talent from across the globe.

The campaign will champion capabilities, services, infrastructure, legal frameworks and resources available to international investors, entrepreneurs and professional talent. The campaign will also highlight the benefits to entrepreneurs, startups and investors of all sizes and stages of choosing the UAE as a launch platform, official news agency WAM reported.

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There are more than 40 free zones in the UAE. The country does not impose income tax on individuals, investors or corporates, with the exception of oil companies and branches of foreign banks, with custom tariffs ranging up to 5 per cent.

Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces,  also took to Twitter to laud the new campaign. “Our nation will build on its entrepreneurial achievements to reinforce its status as a prime destination for talent, expertise and investments.”

The United Global Emirates comes in the wake of the first set of 50 new projects and initiatives set to be unveiled this month as part of its golden jubilee.

The ‘Projects of the 50’ is a series of developmental and economic projects that will be rolled out throughout September, which aim to accelerate the UAE’s development, consolidate it into a comprehensive hub in all sectors and attract talents and investors.