The UAE has outlined plans to crack down on persistent cold callers, with companies facing huge fines of up to AED 150,000 for breaking strict new rules.
The Ministry of Economy and the Telecommunications and Digital Government Regulatory Authority (TDRA) announced the new regulations on Sunday.
The new telemarketing rules apply to all licensed companies in the UAE, including free zones, and will come into effect in mid-August. Operating licences can also be terminated, as part of the clampdown.
The new regulations set strict guidelines such as telemarketing calls can only be made from 9am until 6pm.
Crucially, the new rules stretch not just to calls, but to messages as well.
It
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Tags:telemarketing
