fbpx
FeaturedNewsTiktok

TikTok and Visa collaborate to support SMBs in the UAE

"SMBs are the heart of the UAE’s economy, and we are committed to helping them thrive in the digital era," said Joanne Chehab, Head of Business Partnerships, Global Business Solutions, MENA - TikTok.

TikTok and Visa partner to support SMBs in UAE, equipping them with tools, resources, and incentives to help them thrive.

TikTok and Visa have announced a strategic collaboration to support small and medium-sized businesses (SMBs) across the United Arab Emirates, equipping them with tools, resources, and incentives to help them thrive in the digital economy.

Starting 1st July 2025, SMBs that spend $250 on their TikTok campaign using a Visa Commercial card will receive $150 in TikTok Ad Credits, unlocking even greater potential to reach new audiences and grow their business.

“SMBs are the heart of the UAE’s economy, and we are committed to helping them thrive in the digital era,” said Joanne Chehab, Head of Business Partnerships, Global Business Solutions, MENA – TikTok. “This collaboration with Visa provides


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.