TikTok has partnered with Telfaz 11 to debut the first episodic branded content series produced exclusively for TikTok.
Telfaz 11 is a creative media studio from Saudi Arabia specialising in local entertainment content.
The partnership between entities in Saudi Arabia aims to produce branded entertainment content targeting audiences in the region, and offers advertisers a unique opportunity to engage with diverse audiences in the region through this content.
This aligns with a broader trend in the media industry towards creating content that resonates with specific cultural or regional demographics while also providing advertisers with targeted advertising opportunities.
This Ramadan, Telfaz 11 will introduce two shows tailored exclusively for TikTok viewers. These series will integrate advertisers into weekly Ramadan episodes, while delivering immersive experiences that prioritise entertainment and celebrate Saudi culture.
The two shows span across different themes, ensuring that there’s something for everyone to enjoy. One of the shows invites TikTok users to embark on an adventure alongside two agents that take on daring missions in each episode.
Meanwhile, the other show promises laughter and social reflections as Em Salah, an elder Saudi woman, humorously dissects trends and culture, and discusses the next generation of Saudi voices.
The partnership highlights TikTok’s continued evolution into a premier entertainment destination, showcasing engaging content that resonates with diverse audiences.
Through these exclusive series, TikTok demonstrates its commitment to providing users with high-quality, locally-produced entertainment throughout the Ramadan season.
Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia, TikTok said: “TikTok is an entertainment-first platform. It’s where content and community come together to create immersive experiences that engage and entertain audiences, driving meaningful business impact. Our partnership with Telfaz 11 brings best-in-class publishers to the platform to produce locally relevant content that our community will enjoy, allowing advertisers to natively engage with audiences on a deeper level during the month of Ramadan.”
For advertisers, this partnership presents an exciting opportunity to redefine their Ramadan marketing approach and connect with audiences in an authentic, engaging, and intimate way.
In many ways, it combines TikTok’s community-building and storytelling capabilities with Telfaz 11’s creative expertise at the intersection of innovation.
Alaa Faden, CEO at Telfaz 11, said: “We are always looking to adapt our content format in ways that reach different audiences. Through these shows we aim to deliver compelling narratives that entertain, inspire, and resonate with TikTok’s diverse communities.”
